What is LinkedIn?
If you are unfamiliar with social networking sites like LinkedIn, don't feel bad. When questioned about social networking websites, most people automatically think of MySpace or Facebook - sites that are used by teenagers, college students, and those promoting music and other arts. LinkedIn is a social networking site for business professionals. On this site, those looking to fill available positions are able to research possible contenders by reviewing their resume, network connections they have made, current job status, and any additional skills they may posses.
Most people post profiles on LinkedIn as a way to build business relationships. Recruiters see LinkedIn as a way to approach passive job candidates who may or may not be looking for a new job. When participants create a profile page, they can add keywords, photos, and connect to others within the network.
Why Should I Join LinkedIn?
As a virtual assistant, part of your job is to find new clients. By creating a profile on social networking sites like LinkedIn, you can list all your skills, post your resume, connect to former and current clients that are part of the network, and list your references. This is a great resource for recruiters and HR personnel who need help on a temporary or contract basis.
You can also use LinkedIn to find companies in your area that hire virtual assistants. You will be able to find contact information and learn more about the company before calling them. There is also a job board where you can search for open positions. LinkedIn can save you valuable research time because most of the information about a company will be listed in their profile.
LinkedIn currently has over 3 million users that work in various industries. If you want to find work in a specific industry, you can search for companies using specific keywords. Â
How to Be Found on LinkedIn
Because there are so many profiles listed, you will need to create a profile that is unique. This means adding specific keywords that tell recruiters more about your skills. Adding users to your contact list will also increase your chances of being noticed. The more contacts you can add, the better. Ask former clients, friends, relatives, and former co-workers who have profiles on LinkedIn if they will add you to their list and vice versa.
Checking your profile once a week, making updates when you complete a project for a new client, or when you learn a new skill can help increase your exposure on the site.
In addition to LinkedIn, there are other social networking sites that cater to business professionals. Sites like Ryze, Ecademy, Soflow, and openBC allow you to create a profile and connect with other users. These sites are much smaller than LinkedIn, but are growing in popularity.
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