Search Engine Optimization

In a nutshell, there are two major categories of search engine optimization: Onsite (on-page) optimization and Offsite (off-page) optimization. 

Onsite optimization means building website that is rich with content and your relevant keywords, proper H1 and Title tags, clear site structure, and getting a good domain name. 

Offsite optimization means getting relevant websites to place links to your site with relevant anchor text or keywords. 

Did you know that Search Engine Optimization consultants and companies (SEOs) can get search engine rankings to jump with barely a change to a website's text? How do they get their client's websites in the major indexes so quickly? Well, search engine optimization experts learned long ago that SEO is all about "offsite optimization" and the key to a successful offsite optimization campaign is the proper utilization of inbound text links to a website. 

In addition, text link ads provide more ways for customers to find your website: to click and navigate to your site. Text links boosts your search engine position, which is a key factor in driving potential customers to your site.