When Google implemented their PPC AdWords system in 2002, for the first time it became possible for one person to write a couple of ads that Google would display for FREE to over 100 million people on the Internet, and then you would pay Google (as little as a few cents) whenever someone clicked on the ad. And all of this could be set up in about 15 minutes.
This system is a GREAT way to tell the world about your product or website!.
But it's not always as easy as it might sound. Running a Google Adwords campaign involves much more than just writing good ad copy. This is an important first step, but you need to understand other things such as:
Bid management - knowing how much to spend and when to spend it
Ad optimization - continually improving your ads to get better results
Ad controls - monitoring your ads
Maximizing your ad Click Through Rate (CTR)
Tracking your clicks
Measuring the clicks that convert into sales (conversions)
etc.
AdWords has some nuances that can take a some time to get used to. Most people have a rough time when they first start out and can easily become frustrated.
A guy named Perry Marshall has written one of the best books available that answers all the “how-to” questions concerning Google AdWords AND it also gives you advanced strategies for even turning around “failed” ad campaigns in just a few hours. The e-book is called Perry Marshall's Definitive Guide to Google AdWords and it would be well worth your time to get a copy if you are going to work with the Adwords system. In the Internet Marketing world it is considered the AdWords Bible.
Perry also has written a very helpful Free e-course called "5 days to success with Google AdWords".
Click the on the link to sign up for his FREE e-course. If you want to succeed at AdWords, it has information you need to know. 5 Days to Success with Google AdWords
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