In just the last few years, PPC advertising has become really HOT and is growing astronomically. PPC is an advertising system used by many search engines where an advertiser pays for an ad only when a user actually clicks on the ad, which will then take the user to the advertiser's website.
The price the advertiser pays for the click varies and is generally determined by the advertiser. The higher the price paid (or bid), the more often and more likely that the ad will appear either on a search engine results page or on a website page.
Google started search engine advertising in December of 1999 and then in October of 2000 they introduced the AdWords system whereby advertisers could create text ads for placement on the search engine results page, but the advertisers were charged per thousand ad displays (CPM). Then, in 2002, PPC was introduced where advertisers only paid when a user actually clicked on the ad.
In 2007, the most notable PPC search engines were Google AdWords, Yahoo! Search Marketing (formerly known as Overture) and Microsoft adCenter. Others include Yandex, LookSmart, Baidu and Miva.
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