Is it still possible to profit from AdSense?

successful web destination is no small feat.

If you’ve achieved it in the past, it doesn’t mean you’ll pull it off as easily in the future. It just means that you know one successful way to “get there”, among many others — which is better than nothing.

But hordes of newbies, from all over the world, are taking the web by storm and firing up new forums, blogs, wikis and sites with diverse offerings which they deem worthy of carrying the wildly popular Google AdSense revenue-generating pay-per-click advertising service.

Some publishers expect very little revenue (while dreaming of a break in the big leagues, at one point or another) and others, usually more experienced publishers, are aiming at nothing less than being able to live solely off these Google-spun revenues.

Is it still possible to get to that point where you can basically quit your day job and blog on all sorts of themes that you care about (for real)? Perhaps it is… but don’t get your hopes too high.

You see, Google AdSense is merely an aggregator of ads which are bought (and paid for) by advertisers of all sizes.

As such, some fields like the insurances, debt reduction and medical care in the US might yield a lot more money than, say, poverty reduction in Mozambique. The later theme is a crucial one, there’s no question about it —but— are there any advertisers looking to pay big bucks to associate with that particular content? Your road to riches, using AdSense, has to start with a theme you happen to like (otherwise, it’ll just make you unhappy) but it should also be a magnet of sorts, for rich advertisers.

You need to choose the right theme and if it’s possible, aim the content at a rich geographic location meaning that blogging about skiing in Argentina will likely score less money in your pockets than if you focus on Aspen, CO.

But that’s not all…

If you’re to emerge as a credible source of information for your visitors —and— the mighty search engines, you’ll need to find a way to stay on top of your competition. One way to do this is to post unique content people are looking for and then, once you master that art of “answering all the right questions”, you need to do it as often (and as regularly) as possible.

You see, lots of marketers are selling the dream of “passive revenues” related to the Web 2.0 and 3.0 publishers but the truth of the matter is, to be successful for a long time, a publisher has to sweat. A lot, actually. Getting a web site right doesn’t usually happen the first time around. It takes a serious toll in time, effort and sometimes, money.

The good news is that lots of other publishers will turn their attention to other things, along the way so that’ll be that much less competition for you, assuming you go the distance.

But again with the main question, is it possible to profit from AdSense?

Depending on the type of content you publish and how it’s delivered to your visitors, AdSense could prove to be a solid (and surprisingly stable) source of recurring revenue but don’t expect —even for one moment— that it’ll be as easy as what the marketers would have you believe.

As a general rule of thumb, if you’re successful offline, you may also have what it takes to make it big online too but hey, you’ll have to give it a try to learn from experience how you fare in the face of infinite competition in an always-on world.

The AdSense revenue generation lifestyle isn’t for everybody and especially not for the faint at heart but if you really intend to work up your place as a “useful and popular web destination”, the payoff is very real if (and when) you get there.

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