Showing posts with label adwords. Show all posts
Showing posts with label adwords. Show all posts

Friday, March 6, 2009

Google Adsense Explained

Google Adsense is a unique program that can generate a lot of revenues over time. Here is an overview of the basics of Google Adsense.

To understand the basics of Google Adsense, you first have to understand Google Adwords. Adwords is a program where people can bid per click to buy space on platforms Google supports with advertisements. This includes the ads you see on the top and down the right column of results when you search on Google.com.

Adsense is the result of a crafty little idea wherein Google essentially wanted to maximize distribution of Adwords. With Adsense, Google took the unique approach of allowing independent publishers place Adwords advertisements on their web pages. This type of advertising is known within the Adwords platform as contextual advertising and advertisers can opt out of it. Most do not. 

The beauty of Google Adsense is it creates additional income sources for sites. For instance, lets assume someone bids 60 cents in Adwords for the placement of their ads. A site then shows those ads through the Adsense program. When an ad is clicked by a person on that site, Google charges the advertiser and shares the money with the site. The exact amount of profit shared is not announced by Google, but is known to depend on the quality of traffic, click through rates and other aspects.

The Google Adsense program is incredibly simple to use. You sign up through Google Adsense program and, once approved, are able to select the format of ads you want to appear on the pages of your site. Google then immediately provides a java script, which you can copy and paste into the html of your web pages. You cannot change the java script code, but you can select any location on your page you want.

Once you have inserted the code and republished your site, it is time to sit back and monitor. Google provides stats within your account area. You can see basic click and revenue information as well as monthly totals. Once you reach a minimum of $100 in revenues, Google will issue out a check to you. The check is issued more or less at the end of the month following the one in which you hit the magic $100 amount.

Obviously, there is more to Google Adsense if you want to make a full time business out of it, many people specially create and publish websites with the purpose of making money from google adsense advertising. Advance site creation and builder softwares have evolved including the latest Creative Niche Website Builder which allows users to easily create and manage massive amount of websites embeded with google adsense ads. There are even suppliers such as Niches in a Box that provides ready made adsense websites with contents that are ready to upload to your server and publish them as your own and make money out of the google adsense advertising in your websites.

By the way, you may be tempted to click the links on your page. Don’t! Google will ban you from the Adsense program.

Tuesday, December 23, 2008

Being Successful with Google Adwords

When Google implemented their PPC AdWords system in 2002, for the first time it became possible for one person to write a couple of ads that Google would display for FREE to over 100 million people on the Internet, and then you would pay Google (as little as a few cents) whenever someone clicked on the ad.  And all of this could be set up in about 15 minutes. 

This system is a GREAT way to tell the world about your product or website!. 
But it's not always as easy as it might sound.  Running a Google Adwords campaign involves much more than just writing good ad copy.   This is an important first step, but you need to understand other things such as:
Bid management - knowing how much to spend and when to spend it
Ad optimization - continually improving your ads to get better results
Ad controls - monitoring your ads
Maximizing your ad Click Through Rate (CTR)
Tracking your clicks
Measuring the clicks that convert into sales (conversions)
etc.

AdWords has some nuances that can take a some time to get used to.  Most people have a rough time when they first start out and can easily become frustrated. 

A guy named Perry Marshall has written one of the best books available that answers all the “how-to” questions concerning Google AdWords AND it also gives you advanced strategies for even turning around “failed” ad campaigns in just a few hours.  The e-book is called Perry Marshall's Definitive Guide to Google AdWords and it would be well worth your time to get a copy if you are going to work with the Adwords system.  In the Internet Marketing world it is considered the AdWords Bible.

Perry also has written a very helpful Free e-course called "5 days to success with Google AdWords". 
Click the on the link to sign up for his FREE e-course.  If you want to succeed at AdWords, it has information you need to know. 5 Days to Success with Google AdWords